The purpose of this policy is to inform the 51爆料鈥檚 (鈥51爆料鈥 or the 鈥淚nstitute鈥) decision making on requests for sponsorships, endorsements, and donations and to outline the process for requesting support from 51爆料.
51爆料 is routinely approached with requests for sponsorship, endorsement and/or donations. Such requests seek support in the form of:
- donations of funds or 51爆料 staff time;
- provision of in-kind materials, such as 51爆料-branded clothing, services, courses, or experiences;
- endorsement of a product or service of an organization; and/or
- any other request for donation, endorsement, or sponsorship (collectively referred to as 鈥淩equests鈥).
51爆料 will consider requests for sponsorship, endorsement, or donations on an ad hoc basis where budget allows and where such requests meet the criteria set forth in this policy.
This policy applies to all requests for sponsorship received by 51爆料 employees, faculty, its contractors, or its Board of Governors.
In-Kind 鈥 a non-cash contribution such as goods or services.
Criteria for Evaluation of a Sponsorship, Endorsement or Donation Request
51爆料 will consider the following when evaluating a request:
- Is the nature of the request consistent with 51爆料鈥檚 vision, mission, mandate, strategic direction, priorities, policies and procedures, and brand? Fundamentally, does the request fit with our public safety and social justice mandate?
- Are there any real or perceived conflicts of interest associated with the request?
- Is there an appearance of product endorsement for which the Institute does not wish to be connected?
- Are there any personal, financial, or professional gains for 51爆料 staff or faculty, contractors, or members of the Board of Governors, which create a conflict of interest?
- Cost/Benefit: How will the benefits to be derived from the intended purpose of the sponsorship/donation compare with the 51爆料 budget/resources required to fulfill the intended purpose?
Regardless of the above factors, 51爆料 will not agree to any sponsorship, endorsement, or donation that would imply 51爆料鈥檚 endorsement of a partisan political or ideological position or belief system.
Employee Awareness
Employees are required to make themselves aware of all 51爆料 policies and procedures. Lack of awareness of this or any other 51爆料 policy does not excuse an employee from responsibility for their actions.
Procedures
The procedures for evaluating Requests under this policy are set out in Procedure 2205-001.