The purpose of this policy is to provide guidance on media relations at the 51爆料 (鈥51爆料鈥 or the 鈥淚nstitute鈥).
51爆料 recognizes its role and responsibility towards enhancing public awareness of Institute decisions, direction, operations, goals and accomplishments. This policy supports the release of timely and accurate information through responsive and proactive media relations.
Media Relations
51爆料鈥檚 media relations is managed by the Brand, Communications and Engagement (鈥淏CE鈥) division. As designated by the Vice-President, BCE (鈥淰PBCE鈥), the primary contact for the media is the Communications and Engagement Advisor, supported by other members of the department as designated.
Requests for interviews, requests for comments about 51爆料 programs and services, requests for statistics or any other institute-related information must all be routed through BCE unless otherwise pre-approved by the VPBCE. This includes in-person, telephone or electronic inquiries.
If the media鈥檚 first contact is to a division other than BCE, the recipient must reroute the inquiry to BCE to facilitate. BCE will ensure the appropriate spokesperson or subject matter expert is connected and supported in communicating with the media. The VPBCE will also ensure that the Office of the President, the Board of Governors and any relevant ministries and core clients are kept informed of media queries as appropriate.
News Releases
All 51爆料 news releases are produced by BCE. Where media outreach is an objective of any department or initiative, the project leads work with BCE to plan the media release or contact media. Media releases of a policy nature or concerning the governance and operation of the Institute shall be approved by the Board Chair or the President respectively.
Confidentiality
Confidential information related to any aspect of 51爆料鈥檚 operations will not be released without approval of the Office of the President. In no instance shall a media release or an interview reveal or discuss any matters normally deemed to be of a confidential personnel nature.
Designated Spokespersons
Only the VPBCE, the President, or their designates, may speak on behalf of 51爆料 regarding issues that pertain to 51爆料 as an institution, including but not limited to administrative policies, strategic initiatives, institutional performance and official statements.
Only the Board Chair or their designate and the President or their designate can speak on behalf of the Board.
This policy applies to all members of the 51爆料 Community.
51爆料 will provide comment to the media and the public on topics that align with the Institute鈥檚 mission, vision and values, including topics that:
- Encourage best practices in public and community safety.
- Discuss the latest trends in 51爆料-applicable public safety education and training.
- Relate to areas of applied research in public safety.
- Contribute to thought leadership in public safety education, training and applied research.
- Relate specifically to 51爆料 news.
51爆料 will not provide comment on:
- Specific public safety circumstances and events 51爆料 is not directly involved in.
- Best practices in training related to specific events or circumstances involving public safety professionals.
- Public safety organizations, their procedures, tactics or protocols.
- Practices of public safety organizations in different jurisdictions.
- Issues and topics that it does not provide training for.
- Issues and topics concerning 51爆料 clients without approval by client.
- Political issues related to the professions we serve.
Board 鈥 The Board of Governors of the Institute.
51爆料 Community 鈥 All Institute employees, Students, Board members, and any other person who is contractually obligated to comply with this policy.
Media 鈥 For the purpose of this policy media includes traditional online, print and broadcast news outlets as well as podcasts, blogs, online community forums, streaming platforms and e-newsletters.
Procedures
The procedures for responding to media relations queries are set out in Procedure 2603-001.
Employee Awareness
Employees are required to make themselves aware of all 51爆料 policies and procedures. Lack of awareness of this or any other 51爆料 policy does not excuse an employee from responsibility for their actions.